Impact Strategy & Reporting

Having a positive impact in communities, while maintaining the growth and success of the McDonald’s System, is fundamental to how we do business.

Managing Our Impact

As one of the world’s largest restaurant companies we have a responsibility to ensure long-term, sustainable value creation for shareholders while taking action on some of the world’s most pressing social and environmental challenges that are important to a wide range of stakeholders.

To manage our impact carefully and hold ourselves accountable across a range of environmental, social and governance (ESG) issues, we have strategies, goals, and performance indicators that we report against annually. In recent years, we have been working toward a series of global commitments where we can make a difference at scale and drive industry-wide change, including climate action, packaging & recycling, beef sustainability, kids nutrition, and youth employability.

The Purpose & Impact section of our website is designed to be a living reporting platform where people can see how we’re doing year on year and understand the impact we’re having. We provide the latest updates on a range of focus areas across:



Supporting the Sustainable Development Goals

Our strategies to manage environmental and social issues also support progress toward the UN Sustainable Development Goals (SDGs), a global agenda to end poverty, protect the planet and ensure prosperity for all. On each of the pages where we detail how we’re taking action in these areas, we include an overview of how our work contributes to the SDGs.


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Governance and Stakeholder Engagement

Good governance is critical to managing our impact on the world. Our governance structures help us to prioritize ESG issues effectively and guide our actions and performance across issues. Engagement with our Board of Directors, cross-functional leadership teams and working groups, and Franchisees and suppliers ensures we have robust governance mechanisms in place to manage these issues and can deliver long term value for stakeholders.

Because we know we cannot achieve our goals alone, we are also committed to working collaboratively with a range of stakeholders and communicating our progress and learnings transparently. Our stakeholder relationships help us identify our global and local priorities and develop responsible and appropriate actions to address them.

Reporting on Our Impact

We are committed to communicating our performance regularly and transparently. The Purpose & Impact section of our website is designed to be a living reporting platform. We also report against external frameworks, including Carbon Disclosure Project (CDP), and publish these reports on this page.

Reporting Scope

Unless otherwise stated, information and data across the Our Purpose & Impact section covers McDonald’s Corporation and its majority-owned subsidiaries worldwide operations during fiscal year 2019 (January to December).

For our developmental licensee and affiliate markets (those not operated by the Company), we rely entirely on the accuracy of the performance data provided by their management. For more information on the Company’s structure and scope, please see the Company’s Annual Report. In addition, certain information in this report has been provided by third parties, including our suppliers. In these cases, we have relied on these third parties for accuracy and completeness.

Statements contained in these web pages about future developments and past occurrences are based on information and assumptions available as of the date of publication. While we are committed to providing timely updates on our website, the Company holds no obligation to update information or statements.


Reporting Boundaries

Our Franchisees and suppliers are independent business owners who make decisions for their own organizations, while maintaining core standards for our brand and customer satisfaction. We cannot prescribe solutions for them. Rather, we work in collaboration to raise awareness and provide tools and opportunities to help them manage ESG issues. We work with suppliers to mutually set objectives and targets, monitor progress and engage collaboratively on shared innovation opportunities and challenges. Through self-managed excellence, suppliers are encouraged to identify and manage key ESG risks and opportunities within their own companies, and incorporate relevant goals into their business strategies.

Company employees and Company-owned restaurants are in our direct sphere of control. Therefore, many of the measures start with Company restaurants, with a plan to demonstrate success and expand measurement, as more independent Franchisees choose to implement sustainability initiatives.


Key Definitions

  • McDonald's: Our global brand, unless specified otherwise
  • We/The Company: McDonald’s Corporation and its majority-owned subsidiaries worldwide
  • The System: The Company, its Franchisees and suppliers are collectively referred to as the “System”; Also known as McDonald’s “three-legged stool”
  • Franchisees: Collective group of independent individuals and entities owning and operating McDonald’s restaurants under one of the following structures – conventional franchise, developmental license or affiliate; for more information, please see the Company’s Annual Report
  • McDonald’s restaurants/Restaurants: Includes restaurants owned by the Company and its Franchisees



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