Using ourScale for Good

We believe that delicious food can also be sustainable – for our customers, producers and the environment. As one of the world’s leading restaurant brands, we’re using our Scale for Good to make this vision a reality.



Our responsibility is our opportunity

Using our Scale for Good plays an important role in the Velocity Growth Plan, and is right at the heart of our values. In order for people to feel good about visiting us, they need to feel good about our food, our company and the impact that we have on the world.

The world is changing. The population is growing, cities are expanding and temperatures are rising, stretching basic resources like water and food to their limits. These are complex challenges that demand innovative solutions and collective action. As one of the world’s largest restaurant companies, we have the responsibility and opportunity to take action on some of the most pressing social and environmental challenges in the world today. We embrace this opportunity to drive meaningful progress, and to do so by collaborating with millions of customers, employees, Franchisees, suppliers and other partners.

These initiatives are most impactful when they go beyond the direct reach of our company to influence action both within our business network and beyond. We call this using our Scale for Good. We hope our efforts can drive real change, so they become tomorrow’s standard. It’s an ongoing effort, and we’re always looking to what’s next.


Steve Easterbrook, President and CEO, McDonald’s

“We are proud to build on our strong commitment to the communities where we operate. With these bold actions, McDonald’s is embracing our leadership responsibility and demonstrating the incredible opportunities we can create for our customers, our people and our stakeholders when we harness our Scale for Good around the world.”

Steve Easterbrook, President and CEO, McDonald’s

Francesca DeBiase, Chief Supply Chain and Sustainability Officer

“We recognize that the size and reach of our business puts us in a unique position to improve people’s lives and the environment all around the world. We want to use our Scale for Good and always keep raising the bar on what it means to be a responsible company committed to people and the planet.”

Francesca DeBiase, Chief Supply Chain and Sustainability Officer, McDonald’s

Where we can make the biggest difference

While we’re committed to taking on many challenges facing society today, we’re elevating a few global priorities where we believe we can make the greatest difference and drive industry-wide change. We can’t do this alone – to make truly meaningful progress, we will need to use our scale and reach to collaborate with others both within and beyond the McDonald’s system.

Our four global priorities below reflect:

  • Analysis of major social and environmental impacts of our food and our business.
  • The material environmental and social issues that matter most to our customers and employees, Franchisees, suppliers and wider stakeholders.


Brown cows in a field

Beef Sustainability

We’ve been working with farmers, environmental groups and governments for more than a decade to help advance beef farming and production practices. And we’re making progress.

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A piggyback in the forest

Packaging and Recycling

Manufacturing and transporting packaging for 37,000 restaurants in more than 100 countries requires significant natural resources, including water, trees and fossil fuels.

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Children looking into a McDonald's Happy Meal

Commitment to Families

In partnership with the Alliance for a Healthier Generation, we’re raising the bar with more fruit, vegetables and dairy in our Happy Meals.

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A man receiving his diploma

Investing in Our People

Every year, millions of people come to work at a McDonald’s restaurant to learn valuable work skills for life and continue their education.

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A solid foundation

Beyond these global priorities, we will continue to drive progress on our goals and commitments across key social and environmental topics such as climate change, diversity, animal health and welfare, and supporting families and farmers. This is part of our ongoing effort to produce food responsibly and take care of people and the planet.


A man tending to his crop


Producing our food

We’re using our scale and reach to help create a food system in which people, animals and the planet thrive. We use high-quality ingredients, support sustainable sourcing and promote animal health and welfare.

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A man and child in the forest


Protecting our planet

We have both a responsibility and an opportunity to leave the planet a better place, by reducing our greenhouse gas emissions, minimizing food and packaging waste, conserving forests and protecting water resources across our value chain.

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Two women jumping with joy


Supporting our people and communities

Whether in our restaurants, franchises or supply chain, an investment in those who work for us means a positive impact in local communities around the world. This means working environments that respect human rights and better opportunities for individuals, families and farmers.

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We’re listening

It’s important that we listen to our stakeholders so that we can address the social and environmental priorities that matter the most, collaborate to drive action, ensure transparency and strengthen continued dialogue over time. We’re constantly working to improve in this area. We continue to engage in conversations, reviewing and adapting our approach as we make progress and as challenges evolve.

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Supporting the UN SDGs

We acknowledge the positive contribution our experience, actions, resources and scale can make to support the UN’s Sustainable Development Goals, which aim to end poverty, protect the planet and ensure prosperity for all. We’ve assessed our connections to each goal and identified those where we can make the biggest impact.

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Setting goals to drive success

As the world’s largest restaurant company, we have the potential to help lead sustainable innovation in the key areas of the world’s food system. It’s something we’ve been working on for a long time, using our influence, size and reach, and by working side by side with McDonald’s customers, employees, Franchisees, suppliers and partners, to be a responsible leader.

In 2014, we launched McDonald’s Global Sustainability Framework, which established our 2020 aspirational goals across a series of social and environmental topics in pillars we called Food, Planet and Sourcing. We’ve made progress on a number of the goals.

In the years since we released the 2014 Framework, we have continued to look for ways to further embed social and environmental issues into the core of our business and engage both our internal and external stakeholders in meaningful dialogue on our priorities and performance. This resulted in us taking a fresh look at our 2014 Framework to ensure both our focus areas and goals represent optimal opportunities for growing our business while making a positive difference in society.

Our Scale for Good strategy is a culmination of our work with stakeholders, a focus on our Velocity Growth Plan and an overall evolution of our prior 2014 Framework to further embed social and environmental issues into the core of our business. The Scale for Good strategy outlines a series of new goals for 2022–2030, in line with our major business priorities and areas of greatest responsibility to drive transformational change.

These goals will guide our work across a range of social and environmental impact areas, as we transition from our 2014 Framework to our Scale for Good strategy. Working with our suppliers and Franchisees, we’ll monitor our activities and report progress on our journey.